Marketplace





Highlights




Performance in 2019
During 2019, we maintained a high level of customer service and increased customer satisfaction.
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Performance in 2019
Customer satisfaction, as measured through the Net Promoter System (NPS) which we brand Customer Voice Counts, increased overall by 2.4 points in 2019. In Pest Control the score improved by +3.5 points to 60.2. Hygiene declined slightly by 0.3 points to a score of 48.7. 120,000 calls were made to customers during the year.
Our State of Service delivery remained firmly above our 95% target, at 97% for the year.
In the UK, the Trustpilot website provides customers with an independent forum to review customer service. At the end of 2019, Rentokil Pest Control and Initial Washroom Hygiene each had over 3,000 reviews and were all rated as ‘excellent’ with a 5-star overall rating.
In the USA, Ambius received a record 27 awards at the prestigious International Plantscape Awards sponsored by American Hort and in the UK Ambius won four Leaf Awards of Excellence from Plants@Work.
18 patents were filed during 2019.
In the UK our services have received over 3,000 5-star reviews and both Rentokil and Initial are rated as excellent/5-stars.
Here’s what our customers are saying:
“Cameron went above and beyond the service we were expecting to receive. He assured us right from the start that he would help us resolve the issue and he did! I would recommend Cameron to anyone having an issue with any household pests. He was not phased by the problem and was super helpful during the time. He turned what was an extremely stressful period for us into something manageable and achievable which put our minds at ease. Highly recommend Cameron. Thank you.”
“Robert – known to us as Rab – our nappy bin man for Onslow Drive Day Nursery is genuinely a fantastic employee who always has smile on his face and ensures the nursery nappy bins are changed weekly. He lets us know when he will be on holiday and who will cover him. Rab provides a great service and definitely a great ambassador for the company.”
“Donna is a fantastic ambassador for Rentokil Hygiene. Since bringing Rentokil Hygiene on to our supply chain we have vastly improved our clean up capability to our client and Donna is meticulous in her customer service and communication on each job. I would most definitely recommend Rentokil to anyone looking for this service.”
“Totally professional service from start to finish, extremely accommodating, amazing staff who understood the problem, provided the solution in the most efficient and fast response time. Highly recommend, service was 5 star, staff 5 star customer satisfaction 5 star, fast communication response times. If only all companies could operate like this.”
Our Approach
Our purpose is to Protect People and Enhance Lives. We do this by providing essential Pest Control and Hygiene services for customers through the Rentokil and Initial brands. Both businesses are global leaders in their respective fields.
Our approach to responsible customer management combines global expertise with local insight and execution.
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Our Approach
Our purpose is to Protect People and Enhance Lives. We do this by providing essential Pest Control and Hygiene services for customers through the Rentokil and Initial brands. Both businesses are global leaders in their respective fields.
Our approach to responsible customer management combines global expertise with local insight and execution.
The Marketing and Innovation function works alongside country operations to coordinate development of the Company’s service offering and marketing, building differentiation through Intellectual Property. Programmes are governed through Category Boards consisting of senior operational and functional colleagues, chaired by the Chief Executive. Work is undertaken in-house, as well as partnering with expert organisations including universities.
Product development takes place at The Power Centre and, in addition, the Company’s subject matter experts collaborate on digital innovation projects with experts from partners including Google and PA.
A range of customer-related policies determine consistent delivery of service standards. Company-wide policies and training relate also to competition and anti-corruption laws including gifts, bribes and facilitation payments.
Responsible customer management is developed by each country as appropriate to its market. Rentokil and Initial Medical Services have their quality management systems certified to ISO 9001, as do the Workwear cleanroom processing plants in France (also certified to ISO 146441-1, meeting pharmaceutical customer requirements). The Company’s two UK manufacturing sites – Rentokil Initial Supplies and Dudley Industries – are SEDEX registered, reassuring customers of their ethical and responsible supply chain practices.
Innovation
Our innovation programme is focused on customer need – particularly in the areas of digital and sustainability. Click on the tabs below to find out more.
Protecting People from Mosquito-borne Diseases
Mosquitos are a growing threat to public health and one of the biggest killers across the world – responsible for diseases such as Zika virus, West Nile virus, yellow fever, malaria and dengue fever.
Rentokil operates in three distinct parts of the mosquito and vector control market: residential, commercial (where increasingly companies are acting with a duty of care towards their employees) and large-scale vector control. We are therefore focused on building our scale and capabilities in this growing area.
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Rentokil provides mosquito control services across Asia, parts of Africa, America and Central and South America.
Recent activities have included establishing a global centre for excellence in mosquito and vector control in the US to support our growing expertise in the field, and creating a mosquito laboratory at our Power Centre R&D facility in the UK in which we can study the behaviour of a colony of Aedes aegypti mosquitoes – the primary species responsible for transmitting viruses such as Zika virus, dengue fever, chikungunya and yellow fever – in order to find new solutions for their control.
Vector Control in Brazil
According to the Brazilian Health Authority there were some 1.5 million dengue cases in 2019. In the São Paulo area we have recently been appointed to deliver our first public Vector Control contracts. We undertake a 4-stage process that was developed by EcoVec, a spin off from a Brazilian university, acquired by Rentokil in 2019.
The EcoVec MI-Aedes Monitoring Platform
A. Traps: Placed every 250 metres and then monitored by technicians.
B. Analysis: Type & quantity of mosquito evaluated.
C. Digital reporting: Public health managers easily identify infestation status (colour coded) – by city block.
D. Targeted mosquito control activities: By city block.

Product Stewardship and Regulatory Compliance
Safe use of our products is a major consideration in developing and delivering new and existing services. Training and safety information sheets are available online for each product.
Read moreProduct Stewardship and Regulatory Compliance
Safe use of our products is a major consideration in developing and delivering new and existing services. Training and safety information sheets are available online for each product. We have an Authorised Product List (APL), with a Pink Note authorisation being required for any operation that seeks to use a product not on its APL.
Our regulatory focus supports new product developments in achieving regulatory approval in the major Pest Control markets and ongoing support for existing professional and consumer rodenticides and insecticides under the European Biocidal Products Regulation.
The Company does not use any substances included on the Stockholm Convention on Persistent Organic Pollutants list. It fully supports removal from use of hazardous chemicals. Its activities focus on urban pest control (rather than use of agricultural pesticides). Urban pest control is highly targeted, minimising contamination of the ecosystem. It uses only registered products, assessed and approved by regulatory authorities for safe use. Where the hand wash products manufactured by the Company contain surfactants derived from palm oil or palm kernel oil, all the raw materials are sourced from chemical companies such as BASF and SASOL (through local distributors) with declarations stating the raw materials have been sourced from members of the Roundtable on Sustainable Palm Oil.
Our customers demand that we produce high-quality soaps that respect the environment, that don’t use harsh chemicals and use sustainable sources. In 2019, we developed a new soap range to address the rising customer needs and worldwide trends with more contemporary and defined scientific claims and marketing assets. In the process of refining our line it gave us the opportunity to improve the existing formulas for an enhanced customer experience. We achieved Ecolabel and Nordic Swan Ecolabel accreditations with our advanced formulas and vegan and halal claims for our Sensitive Foam variant.
In 2019, in line with our preparations for Brexit we transferred our EU registrations to Dublin from the UK. This is to ensure that we can continue to supply and use our own manufactured products in Europe. We have also transferred the registrations under evaluation by the UK authorities to other alternative competent authorities to ensure that the evaluations will continue.
The Company takes seriously its animal welfare responsibilities and has an excellent reputation for conducting business within national legislative guidelines. However, the European Biocidal Products Directive, for example, compels the company to conduct a small number of tests to confirm product performance. The Company’s animal welfare policy is, in the first instance, either to use its existing set of experimental data, to seek data from tests previously conducted by other companies, or to seek data waivers to avoid further testing.
Partnering
We continue to partner with the BRC Global Standards, involving collaboration and development of initiatives including the creation and adoption of new products, services, industry best practice and Standards. It aims to help customers mitigate risks in the food industry, including product recalls.
A survey of US food companies found that 58% had suffered some form of product recall, of which biological contamination (including pest infestation) and foreign matter (including body parts of pests) are two of the main causes.
For five years Rentokil Initial has also been a major sponsor of the Global Food Safety Initiative where food industry companies can meet to share best practice on food safety, including pest control.
We continue to support trade associations including the Global Food Safety Initiative (GFSI), British Pest Control Association (BPCA), The Campaign for Responsible Rodenticide Use (CRRU), British Association of Chemical Specialties (BACS) and EU Chemicals Trade Association (CEFIC). Rentokil has played a leading role in the set-up of the UK product stewardship programmes for anticoagulant rodenticides (led by CRRU), to change pest control behaviour for rodent control in the sectors where widespread use of rodenticide occurred by users who were not professional pest controllers.

Digital Security
We are aware that as our services become more digitalised we must ensure the strictest data security including data privacy.
Read moreDigital Security
We are aware that as our services become more digitalised we must ensure the strictest data security including data privacy. As well as our Data Privacy Policy on our website, our Code of Conduct which, alongside our policies and procedures, sets out our company standards and applies to everyone at Rentokil Initial. It outlines responsibilities to colleagues, to customers and to the company. Aligned to this we developed modules on U+ relating to protecting data which all our staff are required to undertake.
Like all organisations, the scale and complexity of cyber-attacks against the business continues to increase and we maintain our programme to identify, monitor and mitigate the risk this presents.
During the year, our IT security systems and processes were upgraded and penetration testing exercises were undertaken to test our detection and response capability. An information security awareness programme is helping to reduce security incidents and improve awareness and in 2019 this included phishing simulation exercises involving over 10,000 colleagues, workshops and online training packages. We also monitor external ratings using the Assessment of Business Cyber Risk framework provided by the US Chamber of Commerce and benchmark our cyber security where possible. We want to do the right thing to ensure that our business and our customers can operate securely and safely.

PestConnect protecting over 73,422 square metres
Case Study
As Rentokil’s digital platform of PestConnect, myRentokil and Command Centre continues to go from strength to strength, our team in Australia rose to the challenge when colleagues completed an installation for a large customer site, a food production site covering six major production buildings over 73,422 square metres.
It took the team just two weeks to install over 400 PestConnect units, along with 120 Lumnia units, 100 moth pots and 100 crawling insect monitors.